June 8, 2023

LinkedIn’s introducing new ad options, plus there’s a key update for Company Pages

LinkedIn is launching new ad formats, including expanded access to Conversation Starter and Thought Leader Ads.

Firstly the platform is introducing pre- and mid-roll placements for its In-Stream Video Ads.

These ads will appear on mobile or desktop apps and sites and will play at the beginning and middle of long-form video content on trusted publisher si…

What this means for LinkedIn’s advertisers:

LinkedIn has offered in-feed video ads for a while, but you now have more options to expand reach with video conte…



Data & Research

June 6, 2023

Everything you need to know about how Instagram ranks content

Adam Mosseri has published a full explainer article of Instagram on the company blog, including ranking for its various formats.

Each part of the app - Feed, Stories, Explore, Reels and Search - uses its own algorithm.

Instagram uses signals to rank Feed posts based on factors like posts you’ve liked and and engaged with. The most important signal is your a…

What brands should take from this:

Accounts that have been Favourited show up higher in Feed. Use call-to-actions in your posts or in Reels to get followers to…


Data & Research

June 1, 2023

Pinterest could be key to getting better results with your first-party data, according to new report

Accenture’s latest report, Monetising the Attention Economy, explores the challenges and alternatives in data tracking for digital marketing with a focus on Pinterest.

The report reveals many advertisers have not updated their strategies despite evolving data privacy changes.


Actionable advice for Pinterest advertisers:

Combine targeting that uses Pinterest’s first-party platform data along with your own audience lists.